This work was created for a fictitious music campaign project requiring development of a cohesive visual campaign for a musical artist of my choosing. I created a visual system and brand identity that accommodates multiple items of various scales and meets various user needs. This consists of album packaging, a tour poster, concert tickets, apparel, and stickers.

For the visual identity, I wanted to employ colors that evoked the sense of the band’s music. I leaned into deep, moody colors and used various techniques in photoshop to create visual effects that aligned with the atmosphere of their sound. I also used hand-lettering and illustration to give the merchandise a DIY-feel.